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Pekin Park District is Requesting  Proposals for Marketing Services

Pekin Park District is announcing a request for proposals (RFP) from qualified agencies to provide marketing services for Park District programs, services, and facilities. Services will be provided in a manner that enhances awareness of programs, services, and facilities maximizing financial return to the Park District. The selected agency will be expected to work closely with the assigned Park District staff to accomplish these goals. The selected agency will take the lead role in creation of a marketing plan with a cohesive brand management strategy including strategy for generation of sponsorships, and graphic design services for creation of the Pekin Park District PlayGuide.

Marketing Services Request for Proposal Description and Submission Requirements

Pekin Park District
Board of Commissioners

Approves Strategic Plan

November 29, 2018

"Moving Forward" - A Strategies
Blueprint 2018-2021

In today's world, you don't wait for the future.  You plan for it.  That's why the Pekin Park District conducted a professionally administered community-wide recreation interests survey in 2017.  From the input we received, a Strategic Plan was drafted with the apt title of "Moving Forward".  Many months in the making it is both comprehensive and multi-faceted.  It is a roadmap by which we will meet the changing needs and uses of our parks for years to come.

This plan will be implemented against a backdrop of increasing costs and financial constraints.  To meet these challenges, we have enrolled in a program called the "Smart Approach to Cost Recovery and Resource Allocation."  Partnering with other area Park Districts, this group is helping us look at everything we do, measuring its effectiveness, and looking for ways to recover costs and maximize the value we provide the park's users.  "Putting your money where your Mission is" defines their focus.  Park staff and your board is working hard to integrate this management approach throughout the district.

Abraham Lincoln said "The best way to predict your future is to create it."  Through our Strategic Plan and utilization of the "Smart Approach", we will be doing just that.  Take a moment to check "Moving Forward", the Pekin Park District's Strategies Blueprint 2018-2021.  As always, we welcome your thoughts and input.

Gary Gillis
Pekin Park District Board of Commissioners  

Click to view:
"Moving Forward" - A Strategies
Blueprint 2018-2021


Enjoy an aerial view of Mineral Springs Park, courtesy of Bland Productions: http://vimeo.com/109396331



1701 Court Street | Pekin, Illinois 61554 | 309-347-PARK (7275)

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